My journey started in the hustle and bustle of New York. Jumping turnstiles and stealing CityBikes to ride around with my friends. Underground parties and crowded apartments. Back then, I was spending most of my time half-witted and unconcerned with my ambition. But I found myself crafting campaigns for luxury and streetwear brands like The Folklore, Maki Oh, EDUN, and the big one — Pyer Moss. It wasn’t lost on me that I was creating work for Black and Brown designers almost exclusively. It wasn’t intentional either. It landed that way once I got the hang of things.
It was during this time that I developed my passion for authentic storytelling, particularly in amplifying the voices and stories of Black and Brown people. I traveled to Lagos, Accra, Jamaica to tell stories across the disapora. My lens led me around the world to collaborate with global creatives and expand my taste for fashion and art. Then I returned home to tell stories of my American experience with the work I did at Pyer Moss.
My deep fascination with folklore and human narratives blossomed into a tapestry of commercial work guided by my mantra "to the people, for the people, by the people." My approach centers on capturing the profound authenticity of individuals through genuine connection and understanding.
To date, my portfolio now includes projects for commercial brands like Target, Facebook, McDonald's, Amex, and BlueShield. One of my proudest achievements is the music video I directed for Masego and Don Toliver's hit track, "Mystery Lady," which has garnered over 5 million views and resonated with a global audience. Furthermore, my film "Lost Keys" was a standout in LifeWtr's global art campaign and even inspired its very own bottle design featuring stills from the film. As I continue my creative journey, my commitment to authentic storytelling and my deep connection with my subjects and co concpirators remain at the heart of my work, ensuring that each project reflects the unique and compelling narratives of the individuals involved.